https://www.youtube.com/watch?v=kFMOdNIEj7c
Yesterday was the launch of the Loreal campaign working with the Princes Trust to help and empower young people to turn self Doubt into Self worth. Such a beautiful and brilliant campaign starring faces that I know and love such as Marcus Butler, Amena, IntheFrow’s Victoria, Dame Helen Mirren, Louisa Johnson, Cheryl and Chez Rust.
https://www.youtube.com/watch?v=ztPhQXWfA0k
Launching in February 2017, across their 18 centres, they will be putting on confidence sessions – addressing issues such as body language, relationships and employability. This aims to give young people the opportunity to boost their self-esteem by generating positive thoughts, identifying strong relationships and understanding unacceptable behaviour and learning techniques to help them prepare for interviews.
This is an exceptional campaign which I hope does extremely well and helps a lot of young people.
Vismay Sharma, Managing Director of L’Oréal UK and Ireland, says:
Working with The Prince’s Trust is a natural fit for us. We’re both passionate about promoting confidence and we can’t wait to align our ‘All Worth It’ brand with this established charity – both on and offline – to show people how they can help or be helped.
The L’Oréal partnership aims to help 10,000 young people over the next three years. I really hope they exceed this target.
Yesterday’s launch was officially launched by Dame Helen Mirren, Louisa Johnson and Katie Piper.
I look forward to hearing more about this and the positive changes being made by this campaign.
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