Yesterday was the launch of the Loreal campaign working with the Princes Trust to help and empower young people to turn self Doubt into Self worth. Such a beautiful and brilliant campaign starring faces that I know and love such as Marcus Butler, Amena, IntheFrow’s Victoria, Dame Helen Mirren, Louisa Johnson, Cheryl and Chez Rust.
Launching in February 2017, across their 18 centres, they will be putting on confidence sessions – addressing issues such as body language, relationships and employability. This aims to give young people the opportunity to boost their self-esteem by generating positive thoughts, identifying strong relationships and understanding unacceptable behaviour and learning techniques to help them prepare for interviews.
This is an exceptional campaign which I hope does extremely well and helps a lot of young people.
Vismay Sharma, Managing Director of L’Oréal UK and Ireland, says:
Working with The Prince’s Trust is a natural fit for us. We’re both passionate about promoting confidence and we can’t wait to align our ‘All Worth It’ brand with this established charity – both on and offline – to show people how they can help or be helped.
The L’Oréal partnership aims to help 10,000 young people over the next three years. I really hope they exceed this target.
Yesterday’s launch was officially launched by Dame Helen Mirren, Louisa Johnson and Katie Piper.
I look forward to hearing more about this and the positive changes being made by this campaign.