Another awesome throwback to Paris Fashion Week and my interview with Alodia Cecelia
Why have you chosen Oxford Fashion Studio to showcase your amazing designs?
OFS’ invitation came at a perfect time for me to launch to the international market.
What was the inspiration behind this collection?
High-A-2.0 is the title of this collection, after taking a hiatus for 2 years, I took a step back and tried to see myself as a person and designer in a different perspective. Took time to grow and learn life and tried to understand myself better, to know what really matters. Muted colours signify a fresh start, draped fabric symbolises the emotions released, and curved hemlines represent the maze-like route I took to get to where I am today.
Who’s the target audience for this collection?
Women who appreciate “rawness”, in touch with their emotions and finds a connection with the piece of clothing, similar to how one connects with a piece of art in a gallery, those who stands out in a crowd without having to be loud.
What is your brand ethos?
Despite it being a ready-to-wear clothing line, our goal is to give a personal touch to each piece, one way or another.
What have you designed prior to this collection?
I started my career in fashion professionally in 2008 showcasing my collections at Philippine Fashion Week.
What made you into the designer that you are today?
Most of the collections I released were somewhat my “diary”, that is when I express my thoughts and emotions, or the current state of mind I am at for that particular season.
What mistakes have you made and what have you learned from them?
I entered the industry not knowing what I wanted out of it, (I wanted too many things, I did not have the right focus), then I realised, I should have a purpose why fate brought me here and I should figure it out. Mistakes will always happen,though, I believe it is healthy, we learn better from our mistakes because it sticks.
What other designers do you aspire to be as successful as?
Not exactly designers, but artists. Whang Od, a living legend from a Northern Tribe in the Philippines, known as the oldest traditional tattoo artist.
Kazuo Akasaki, creates masterpieces out of dried leaves, making use of what he has around at the time when he literally had nothing, and it turned his life around.
If you could put your designs on any celebrity, which would you choose and why?
Audrey Hepburn, simply classic.
Alicia Vikander, I fell in love with her when I first saw her in the movie, “Man from U.N.C.L.E.”, she doesn’t have to try so hard, naturally lovely.
When you are asked, “What is Fashion?” What is the first thing that comes to mind?
Clothes. Work (lol). it is an idea.
What is your go-to outfit/ What is your signature style?
Anything comfortable and easy to wear, nothing too revealing.
What is the motivation/inspiration behind your Fashion Career?
Knowing that making use of what I learned in fashion school and creating a clothing brand, is a stepping stone to a lot of things, it opens opportunity to create more and expand into a lifestyle brand, inspired by the idea of being able to work with artisans, and train more people (a community) to actually becoming one, basically, growth for everyone.
If you were to start your life over again, would you change anything?
Yes, I would quit school (elementary/high school), and experiment on all the things that I’ve just day dreamed about, ideas that some people thought were irrelevant at the time, such as recycling/upcycling, take more art lessons and study all sorts of crafts in different fields, such as carpentry, pottery, mining, farming, the list is endless.
What advice would you give to an up and coming designer?
Keep learning, keep experimenting, understand yourself as a person, then you’ll be able to find your spot in (any) this challenging industry. Figure out what you can offer rather than what you can take out of it. Stay humble, surround yourself only with genuine people. Be nice to everyone, be kind to yourself, choose your business partners well, it is a must to have someone else focusing on the business side and you focus on the creative. Know your worth.
What is next for you and your brand?
We will be using more of indigenous materials, incorporate it into streetwear/casual wear. Take the brand to Japan and New York.
Is there anything you would like to say to Oxford Fashion Studio?
It is a great experience, thank you very much. It has been an honour to be invited and showcase this season with Oxford Fashion Studio Paris Collection.
It was brilliant to be able to interview Alodia Cecilia and I am glad Paris Fashion Week went well for her.