#TBTOFS Take me back – Oxford Fashion Studio’s New York Collections

Last season in New York, Oxford Fashion Studio opened in such a bold way. I will be running through my favourite fashion moments of NYFW.

Starting with Sabina Saga, (Below) her SS17 Dynasty collection was absolutely show-stopping.

In an Instagram post, Sabina Saga wrote about her latest collection:

“I am so happy to announce the official release of my new collection inspired by my Ethnic Roots, made in honor of the country where I was born-Kazakhstan. This is a great honor, but also a huge responsibility to represent my Homeland at international contests. Thanks everyone for the love and support! ❤️”

Sabina Saga’s talent, passion and sheer creativity makes her designs even more captivating. Her use of 3D printing is highly commendable and I look forward to seeing more of her work in the future.

I loved writing for Urban Zulu but most of all, I love what they stand for.

In the interview I conducted with Papy Kaluw, he said:

“Urban Zulu as a brand actually has a mandate, I am a little bit religious, I believe that God has assigned me to do this, to bring positivity back to being black. Every time black is mentioned, it is always to do with negative stuff, if Africa is mentioned, it’s almost always something negative. For me, New York Fashion Week is one of the greatest platforms, we’re bringing down Black Angels. When we talk about Angels, it is positive and anytime black is mentioned it is almost always negative. So the Black Angels is to show the positivity of being black which is Africa. That is the inspiration!”


And lastly one of my favourites was Deanna Michel!


It was a pleasure to be able to interview Deanna M. Laster who creates sophisticated and minimalist designs.

Deanna described the Deanna Michel Woman as:

“The DeannaMichel Woman is mature yet fun-loving, professional yet free-spirited, bohemian yet chic. She is a trendsetter who loves to make a bold statement when entering a room.”

I am extremely excited to see what Oxford Fashion Studio has to offer this season.


Victorious Everyday

My Oxford Fashion Week Bloggers Party Experience

Oxford Fashion Studio put on yet another great season in New York, London, Paris and Oxford. If you weren’t there, you truly missed out on an unforgettable experience.

On 19th October 2016 at The House Bar, I presented Three looks at the Oxford Fashion Week’s Bloggers Party. It truly was a celebration of the new Generation of bloggers featuring Nateisha Monique, Delilah Elise and I.

Look 1 – Shaunna

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Shaunna’s look was a different take on the concept of an LBD – Little Black Dress. With the addition of the thick hooded black coat, The black dress could be worn to work as a piece of work wear. However, when you add the Rainbow and Spoon Black, White and Pink fur gilet, it makes it a playful outfit to be worn in the evening. I wanted this look to be wearable from day to night with only a slight change in makeup to make that transition.

This look is extremely easy to recreate, Just head to the Rainbow and Spoon Boutique 22 Park End Street , Oxford, OX1 1HU for more gems like this.

Look 2 – Sebastian

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Sebastian’s look was heavily inspired by my personal style and the Metallic and Camouflage trends.  The majority of this outfit is from Forever 21 Men, somewhere that I shop regularly.  As you may know from my Instagram and Snapchat, I love wearing oversized and longline clothes because I think it gives a really interesting and urban silhouette.

The base of this look is an Extreme Longline Crew Neck T-Shirt from Boohoo Man, it is a versatile piece that can be worn with pretty much anything. Layering the Sleeveless Fitted Utility shirt from Forever 21 on top of the T-shirt adds dimension and I decided to only do up the top button and leave it open to create diagonal lines that juxtapose the diagonal lines of the Silver Faux Leather Moto Jacket that is also from Forever 21. To finish of this urban look, I added some Faux Leather Moto Joggers and Diamante Collar Clips (No longer sold) to add a bit of luxury to the outfit. Each of the individual pieces of apparel work on their own and work best when they are used as layers to an outfit.

Look 3 –  Natasha

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Natasha’s look was a slight homage to the 80’s with the oversized Leopard print sleeved sweatshirt from Forever 21 Men. I would recommend getting it in a larger size if you like the oversized fit. Natasha brought her own Jeans and shoes that completely fitted my vision and the Black Faux Fur coat is actually my Mum’s. The Choker she is wearing is from Topshop and the rose gold colour really complemented the leopard print.

My Look

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I am extremely proud of my look also. The shirt I have on is the very first (And certainly not the last) Victoyforu Shirt. I enjoyed playing with this palette of white because it creates quite a sharp look and with the small additions of the red shoes and the purple Victoryforu Logo add the necessary colour that this outfit needed.

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Thank you so much to everyone!


Victorious Everyday

#TBTOFS Hailly London Interview for Oxford Fashion Studio’s London Collections

It was a pleasure to interview Hailly London at London Fashion Week. Check out the interview I conducted with them.

Why have you chosen Oxford fashion studio to showcase your amazing designs?

Hailly London showcased its second collection Darks and shadows in Oxford Fashion Studio’s London fashion week. Team OFS review more than 8,000 designers a year and issue invitations to extraordinary designers with original concepts. Personally, I think it’s a good platform for emerging brands to showcase their collections and interact with buyers, bloggers, press and media. It’s a great pleasure working with OFS.

What was the inspiration behind this collection?

The inspiration for this collection is a saying from one of the most famous novels, “Every villain is a hero of the other side” So thinking about the dual nature in one’s personality, The collection is called as Darks and shadows. Keeping a very simple colour palette- Black and white (neutral colours) and beautiful patterns with fine details in a simple silhouette makes this collection more contemplated and commercially viable.

Who is the target audience for this collection?

Blacks and whites are everyone’s favourite; it can be worn anytime and anywhere. Since this is commercially viable and Must have collection, it reaches to the mass market. Skirts and shorts can be worn on any occasion at the same time it can be worn casually and same with the jackets, overcoats and dresses.


What is your brand ethos?

Our brand ethos is to provide premium quality with exclusive leather designs. We aim the garment to be comfortable and maintain standard quality for end customers.

What have you designed prior to this collection?

This is my second collection on the runway, my first collection was also very successful and also a theme collection, named as “Years of Boldness” inspired by Vintage. We got an amazing and commendable response from end customers.


What made you into the designer that you are today?

I have a passion for my work and love to make something creative. My signature style of design is to play with the patterns and I have a passion for my work and love to make something creative. My signature style of design is to play with the patterns and yokes in the garment and, at the same time, it should be commercially viable. When the fabric is cut nicely and beautifully stitched with fine intricate details, it gives me a great feeling and stipulates me to
grow. I also went for 3 years Fashion course programme in 2011 which shaped my passion into a good and promising career.


What mistakes have you made and what have you learned from them?

Nobody is perfect in the world. I take it as an opportunity to learn from my mistakes.

What other designers do you aspire to be as successful as?

There are many designers who inspire me all the time. One of my very favourite is Alexander McQueen- I love their designs, photography and their creativity.

If you could put your design on any celebrity which would you choose and why?

I will choose Kristen Stewart. She is pretty, smart and talented and looks fab in leather.


When you are asked “what is fashion” what is the first thing that comes to your mind?

Thinking about fashion, the first thing that comes to mind is that it’s a feeling. If you feel happy, confident and you can carry your outfit well, that’s it. Everyone start appreciating you and you feel good about it.

What is your go-to outfit/ what is your signature style?

My signature style is to play with the colours, patterns and yokes in the garment and at the same time, it should be commercially viable.

What is your motivation/inspiration behind your fashion career?

I have an instilled passion for designing from my Mom. She is very hard working & creative person. I have watched her since childhood making new dresses for me and for my sister on occasions.


If you were to start your life over again, would you change anything?

I think I enjoy my life a lot and don’t want to change anything. I love my life and everyone who make me feel special. Thanks to everyone who loves Hailly London design!

What advice would you give to an up and coming designer?

Work hard for your passion. All the Best!!


What is next for you and your brand?

We are launching our website very soon for selling our products and planning to be available at other online retailers shortly.

Is there anything you would like say to Oxford Fashion Studio?

It is a good exposure for emerging brands globally and into the fashion capitals. It’s such a great pleasure working with OFS, wonderful people with a great talent. Thanks to OFS Team for arranging everything smoothly.

Disclaimer : All photos were found on The Oxford Fashion Studio Facebook Page.


Victorious Everyday.

Oxford Fashion Week’s Runway Shows on Saturday

On the 12th March, Oxford Fashion Studio will be embarking on their last show of the season, Oxford Fashion Week. A jam-packed week filled with fun, educational and – obviously – fashion events.

Below is a brief look at what we can all expect at the shows on Saturday:


Pattern Magic // Tallinn

The collection’s name ‘Pattern Magic’ is inspired by the idea of thought patterns and the idea of observing one’s mind to adjust and reorganise these patterns as a way of self-improvement.

Raggedy by Hayley Trezise
Be Your Beautiful // Frome

Raggedy creates Innovative and unique wearable art that is made in the UK. Eco-couture that is slow and timeless fashion, sculpting beautiful shapes from waste materials and organic fabrics, that is inspired by and celebrates the female form.

Olivia May Boutique
SS16 // Oxford

Expressing yourself through what you wear is a fantastic free feeling. The high street tailors everyone to look the same but at Olivia May you can find an outfit that individually expresses you.

Gwendoline and the posta di Donna // Stafford

HEM became fully established in 2013 as an independent online store and designer of bespoke garments, founded by, rather fortunately named Hannah Emily Matthews. HEM is proud of customer service and attention to detail, high quality collections and extra special one off pieces.

Yu Universe
AW16 // London

YU (Yu – Universe) – designs by Keishin Hoshiko with an emphasis on harmony between form and function, traditional technique and contemporary design, the individual and their environment. We want to think of ways in which we can be more comfortable, more beautiful and at the same time take more care to be mindful of our surroundings to make a positive impact.

Rochelle Nicole
Window // London

Bermudian born designer Rochelle Minors, injects elements of her home country within her work. Taken from the local vibrant streets of Bermuda and the Mediterranean, the designer was inspired by the unique placement of unconventional colours mixed with the hard structure of windows and their decorative complementary blinds. Taking a literal approach, the designer inserted the element of window within each garment, with both sheer paneling and print, creating a ‘see through’ element throughout.


Hannah Sykes
Razzle Dazzle // London

Hannah Sykes is a technical pattern designer giving function to her designs allowing them to have a dual purpose. Hannah’s collection was solely in screen print with the small amount of digital print, which gave an overall impact with her double print and the reflection of colours throughout my collection. Hannah combines this with an innovative ink bringing intelligence into her designs.

Limelight // Southampton

I am delighted to showcase my Limelight collection at the upcoming Oxford Fashion Week runway show as this platform is a big opportunity for my brand to reach out to the right audience. However, to be chosen by the team is what excites me most and I want to use my design to create a real lasting impact.

Svetlana Marshall
Pautinka // London

The Infinity Chain by Svetlana Marshall. Each piece allows the wearer to express themselves as creatively and uniquely as possible. ’ Pautinka London ’ has won the prestigious British Jewellers Association’s annual design competition and has recently exhibited at International Jewellery London ( IJL ) and at London Fashion Week (Fashions Finest). Svetlana now creates luxury designs in gold & silver as well as fashion jewellery.

Angels Rest // Johannesburg

The direct translation of the word “Zulu” means Heaven. Urban Zulu embodies the ideal of the Urban Heaven. Inspired by the spiritual, connected to the beauty and texture of the physical, Urban Zulu reflects the balance between the higher ideals of love and unity and practical functionality. The “Urban” element of the brand speaks to the fast paced lifestyle demands of modern living. Our clothes remain functional and relevant in contemporary society, yet still reflect the unique nuances of our African identity.

Mor Lumbroso
Pulse // Amsterdam

My feminist upbringing and being a former dancer at the Alvin Ailey Dance School in New York City have led me to aspire to create clothes that have the power to make women feel more confident and forceful while wearing them. My traditional painting and dancing studies have led me to view the body as a 3D canvas where I can experiment with movement and volume to create new silhouettes. Dark culture, intangible elements, travelling and movement influence my designs.

Daniel Pascal Tanner
SS16/17 // London

Infatuated with the research process, Daniel discovers reinventions and innovations in traditional textile and craft techniques through plucking nostalgic references and texts from past and present and slaps them together with his own photographic diary which explore personal interests in gender, equality, sexuality and paradoxical examples of modernity and antiquity often exploring subjects with heavy undertones.

Sabina Saga
3DP Bridal 2016 // New York

Sabina Saga’s work brings a fresh look at how materials and technologies can reshape fashion at the most emotive levels. Unlocking the potential of 3D printing, it is changing the design industry and making 3D printed accessories, jewellery, and textiles an accessible reality.

Be prepared to be completely astounded by the talent at this weekend’s show. Oxford Fashion Studio will definitely be finishing with a Bang! 


Victorious Everyday

Repost @oxfordfashionstudio
・・・Don’t miss out on our fashion illustration workshop, this Wednesday at The Jam Factory, Oxford, 7pm.
Tickets available: www.oxfordfashionweek.com
#OFS #OFW #AW16 | Tonight was amazing at the press launch. Met so many lovely people and I felt so encouraged in that environment to be my best. I’d love to be able to go to this event and learn some fashion illustration – something I’ve always wanted to learn – please do go along and learn how to create fashionable masterpieces. #VictoryforuFashion Victorious Everyday.

Repost @oxfordfashionstudio
・・・The gorgeous “Sunset” collection by @binzariocouture 😍 from our Paris show! Buy tickets for our Oxford show online to see more beautiful fashion 🙌 (link in bio)
Photo: @_jenna_gilbert_
#PFW16 #OFS | On my way to the press launch party! This was the first design I ever saw from Binzario couture and I still love it. It’s a bit out there for most but I think it’s perfect. #VictoryforuFashion Victorious Everyday.